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Trusted by D2C health & wellness brands

Content that converts
for health brands.

Kyoji Health is a specialist GTM content studio for direct-to-consumer health & wellness. We produce UGC, Hook Intelligence, and conversion strategy as one system. Compliance screening applies to your rules. Medical disclaimers and patient trust are built in from day one.

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Specialized across high-growth health categories

Services

Three engines.
One conversion system.

We don't ship one-off posts. We build repeatable content engines, so every dollar you spend on paid or organic keeps compounding.

01 · UGC Content Most requested

Vetted creators who sound like your customers.

A curated network of health-literate creators. We cast, script, review, and ship UGC at volume. Every deliverable routed through our compliance layer.

  • Creator casting & briefing
  • Script review for health claims
  • Multi-variant hooks & edits
  • Usage rights & whitelisting
02 · Hook Intelligence

Find the hooks that move the needle.

Deep research powered by AI agents and post-mortem analysis of live UGC results. We surface the angles, claims, and openers worth scaling, and the ones to retire.

  • AI-agent category & competitor scrapes
  • Patient/review mining for real language
  • UGC performance teardown by hook
  • Ranked hook library, refreshed monthly
03 · Conversion Strategy

A content system tied to LTV, CAC, and payback.

We start with the funnel, not the feed. Messaging, offer architecture, and a testing roadmap that ties every asset to a business metric, not vanity.

  • Messaging & positioning
  • Funnel & offer audit
  • Creative testing roadmap
  • Weekly reporting rituals
Why Kyoji

Built for health.
Not retrofitted for it.

Most agencies learn compliance after problems happen. We built around the rules from day one, so your brand stays trusted, compliant, and ready to convert.

Regulation-aware by default

We can pre-screen against FDA, FTC, ASA, and platform rules when you instruct us on your compliance needs, markets, and claim boundaries. AI-assisted, human in the loop.

Disclaimer-first creative

Required medical and "individual results may vary" language is woven in early without killing the hook.

Patient-grade empathy

Tone calibrated for people navigating sensitive conditions, not just scroll-stoppers.

Built for faster client sign-off

Scripts are pre-screened to your compliance brief with clear risk notes, so your legal and medical teams approve faster.

The Data

Creative that moves
CAC, not just likes.

We measure by what finance cares about: new customers, payback, and LTV. Here's what happens when content is run as a system.

0×
Higher conversions
UGC posts drove 10× higher conversion rates than brand content across tens of thousands of brands.
↗
0%
Lower CAC
DTC wellness brand cut customer acquisition costs by 29% after building a UGC creator program of 250+ creators.
↗
0%
Trust creators
86% of consumers trust brands that use real customer content over influencer marketing — and rate them 2.4× more authentic.
↗
0FTC flags
Compliance incidents
Target compliance outcome with pre-publication review process.

Performance benchmarks, independent third-party research.
Compliance target is an operational commitment, not a benchmark.
Results vary by offer, audience, and execution.

Case study · Health brand paid-social UGC

UGC creative outperformed generic social video for patient acquisition.

One agency case study (Accelerated Digital Media) reported that testing creator-led UGC in Meta prospecting campaigns drove a click-through-rate increase of more than 300%, alongside meaningful acquisition cost efficiency.

300%+CTR increase
31%Cost per patient creation down
48%Primary acquisition conversion cost down
Paid-social UGC performance trend

Source: Accelerated Digital Media case study.

How we work

A 30-day path
from brief to breakthrough.

  1. 01

    Diagnose

    Funnel audit, creative audit, claim audit. We find where trust or conversion is leaking.

  2. 02

    Message

    We rebuild positioning around the symptom, the outcome, and the regulatory line you can say.

  3. 03

    Produce

    UGC production and Hook Intelligence research ship in parallel from week 2. Scripts pre-screened to the compliance brief you provide.

  4. 04

    Iterate

    Weekly review. Kill losers, scale winners, brief the next batch. CAC compounds down.

Questions

Things founders ask us first.

What are we promising in simple terms?
We run UGC production, Hook Intelligence, and conversion strategy as one system: compliant creative, research on what hooks win, and a plan tied to acquisition and payback. You instruct us on compliance; we screen and produce to your rules.
Can you actually deliver this operationally?
Yes, when scope is clear. We run a fixed workflow: brief, script, review, publish, monitor, and report. We cap volume by team capacity so quality stays high.
What does "script reviewed for compliance" mean?
You share your compliance requirements (FDA, FTC, ASA, platform policies, internal legal standards). We apply those rules in pre-screening before publish. If a line is risky against your brief, we revise it before it goes live. Kyoji does not replace your legal team; we work to the framework you provide.
Why is UGC so powerful for health brands?
People trust people. UGC feels closer to real life, lowers skepticism, and often gets stronger engagement than polished brand ads in health categories.
How long do you monitor adverse events?
We can monitor and escalate adverse event mentions for a fixed window, such as 90 days after publication. After that window, client teams take over unless an extended monitoring add on is included.
What services are included?
Depends on scope. Typically: UGC (casting, scripts, compliance review, edits, rights), Hook Intelligence (research, performance teardown, ranked hook library), and conversion strategy (messaging, funnel audit, testing roadmap, reporting). We confirm the mix on a strategy call.
What do we test every month?
Through Hook Intelligence: we analyse live UGC and paid results, category and competitor scrapes, and patient or review language. Each cycle we rank hooks, angles, and openers to scale or retire, then brief the next UGC batch against winners.
How fast can we launch?
Most brands can launch the first content batch in 2 to 3 weeks after kickoff, depending on approvals and creator availability.
Strategy & consulting

Beyond content.
Positioning that wins.

GTM and positioning for select health brands. A short conversation is enough to see whether we're a good fit to work together.

Positioning & category

Who you serve, why you win, and how you sound. Competitive intel and a message hierarchy that works everywhere you show up.

  • Competitive landscape & whitespace
  • ICP, personas & proof points
  • Differentiator narrative

GTM & distribution

Channel strategy, acquisition playbook, and monetisation. Built as hypotheses to test, not a generic media plan.

  • Channel & growth roadmap
  • Offer, pricing & paywall review
  • Compliance-aware creative direction

Narrative & authority

Founder and brand story, thought leadership, sales enablement, and a bridge to content engines when you're ready.

  • Founder positioning & ghostwriting
  • Sales-enablement & demand gen
  • Path to UGC & paid execution

Book a strategy call for a brief conversation.

If we're aligned, we'll share a more detailed consulting page after we connect.

Book a strategy call

Let's turn content
into your growth engine.

30 minutes. We'll audit your current funnel and creative live, and show you exactly where Kyoji would move the needle.

Book the call

No pitch deck. No fluff. Just numbers and next steps.